What Is the Future of Commerce?

The Future Of Commerce Is Built on Four Pillars

(by Forbes Magazine)

The future of commerce is consumer driven, and consumers want convenient, personalized, technology-enabled shopping experiences. As Willy Kruh, KPMG’s global chair of consumer markets, sa

id, “Today’s consumer no longer goes shopping, but is shopping, all the time and everywhere.” Studies and surveys support that assertion:

• Eighty-nine percent of millennials, on average, said having access to real-time product information would influence their choices.
• Forty-three percent of consumers are receptive to the idea of retailers personalizing prices based on their shopping patterns and demographics.
• Seventy percent of consumers say technology has made it easier than ever to take their business elsewhere.

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